Friday, October 7, 2011

Cloudflare rocks

I normally don't post much about the webmastering of LearnThat, but what we recently experienced is so dramatic that I wanted to share it with you.
Like I do regularly, I logged into my analytics and saw this:
A drastic jump in page views. People from one day to the next viewed three times more pages on my site.
Picture_210
At the same time, the bounce rate, the number of people who leave the site on the first page (which used to be too high), dropped to less than a third:
Picture_211

Overall, the number of visitors more than doubled!

Picture_213

Of course, I was delighted! It's rare to see such a drastic improvement, not to mention within a day's time.
When looking at the different things that had changed, and also considering the ominous spike in the middle of September, I found out that we owe big thanks to Cloudflare.
Cloudflare is a new service and I had met Michelle at a local meetup. What she presented seemed too good to be true, but these graphs prove that Cloudflare is very well worth the very low price. 
Cloudflare applies a set of services that help your website in many different ways, but the main one is speed.
By caching the static parts of the site on servers all over the world, the load time is reduced so dramatically that improvements like the ones above materialize!
Now that my site is faster, I actually get to welcome all the visitors who come to us, and they have a much better experience, engaging and reading more, and no longer leaving frustrated by to much load time wait.
Thanks, Cloudflare, keep up the great work!! 
And thanks for making your outstanding service available and affordable to small organizations like ourselves!

Friday, September 2, 2011

I believe that education is the civil rights issue of our generation.

 ... And if you care about promoting opportunity and reducing inequality, the classroom is the place to start.”
~ Secretary Arne Duncan, October 9, 2009. 

... or maybe the Internet? Our schools are failing our students... personalized learning coupled with Open and Social can turn this around!

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Vocabulary automaticity is the goal

Most vocabulary programs are tiring, arduous, and ... completely ineffective.
The reason: "Teaching" a word is not enough. Learning vocabulary is only to a limited degree a rational process, and largely a pattern-building, practice-based process. And for practice to be effective, it requires follow up in a personalized manner until the student has really gained automaticity.

Automaticity is a term used in neuroscience that describes a moment when you no longer have to think to retrieve knowledge, it's hardwired into your mind, so you can use it effortlessly and easily, without stopping to think about it.

Vocabulary more than anything else requires automaticity to be of value.  At LearnThatWord its what we focus on all day long. The goal is to help learners build automaticity quickly and effectively, and the new upgrade will add more quiz modules that focus on usage and meaning of words, and lots of colorful, fun ways to interact with words.

Everyone at LearnThat.org is very excited about taking the new quiz for a first spin: it's fun and nicely addictive!

Posted via email from LearnThat's Blog

Tuesday, July 19, 2011

The learning schedule

He who would learn to fly one day must first learn to stand and walk and run and climb and dance.
Friedrich Nietzsche 

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Thursday, July 14, 2011

Spelling errors are costing web businesses big money!

It's not like it's new or surprising: If you have low verbal skills, people trust you less.

This article touches on some of the problems relating to spelling:
http://www.bbc.co.uk/news/education-14130854

Posted via email from LearnThat's Blog

Thursday, June 2, 2011

Being an expert means less brain activity, not more

I enjoyed this little report: http://www.bbc.co.uk/news/health-13620058
In particular the part where the neuroscientist explains that the characteristic of an expert is less mental activity, not more.
You become an expert once you gain automaticity around the elements required for expertise.

This used to be called memory, but since ideology has piled a lot of polemic smear on this term in the educational domain, we now call it automaticity.

For the last few decades, teachers were taught that memorizing was "stupid" and that all students needed was to be allowed to apply critical and creative thinking. I'm all for critical and creative thinking, but you need a large foundation of underlying knowledge to be successful at it, and that foundation is built through review and repetitive processes that build automaticity.

You need a huge selection of building blocks, in storage and readily available, if you want to build a castle. All the materials have to "just be there" if you want the architecture and design to convince. If you're busy figuring finding the building blocks "as you go" and "in context" you will never move into the castle.

Unfortunately, this is what a large groups of ideologists have been preaching in education, and I'm happy that bit by bit we get scientific data from neuroscience that proves that the brain actually works quite differently:
Not logically, not rationally, and creatively only to a small degree: It becomes more and more evident that humans most effectively create skill through automaticity and forming subconscious patterns. 

Posted via email from LearnThat's Blog

Thursday, May 26, 2011

Wednesday, May 25, 2011

Professional evolution

Attended a very interesting and engaging event over the weekend: 
ETIS, the symposium of the educational technology industry, here in San Francisco. It is one of my favorite events, because it provides amble opportunity to mix and connect with the greatest minds in educational technology.

Carrying home a stack of cards from new won friends and enjoyed reconnect with old ones. Also carrying home: Two thought reverberating in my mind.

For one, it was exciting to see the call for personalization gain momentum. This is something that's at the very core of LearnThat.org, and it feels great to meet allies and people who share our passion for anytime/anywhere learning. 
The voices are getting louder, the crisis more dire. 
When will the avalanche take off?

Secondly, I engaged in many conversations around professional development and user adoption, partially triggered by being nominated as an innovator company for our Pay-Per-Result personalized payment concept we introduced on our site. We developed this concept in response to administrators asking for guarantees that our technology works, so we designed a concept that provides 100% guaranteed return on investment, supported by 24/7 customer service/chat. You literally only pay for gained, measured learning results, so in essence: We assume responsibility for it working. We don't tell people to trust us based on our marketing... we know that it works, so we give people the option to only pay for measured results.

Some impressions of the problem:

***Programs that were sold to millions of users, yet their analytics show less than 100,000 unique monthly visitors. This seems common in many products. Looks good---strong sales to administrators---low adoption by teachers---does not trickle down to the student.

***Many programs that are lauded as successes, gaining lots of investor support, but that don't have user traction. Are programs not evaluated with basic analytics, like the Alexa toolbar or Google analytics?

***Colleagues stating that 20% first year adoption of their amazing and userfriendly solutions is common in public schools (Quote: "It's different in private schools, because there is more control. In private settings, teachers have to implement what the administrators decide.")

***Our own experience with public school adoptions, taking unreasonable support effort and long start up cycles to implement -- and we tested our software with focus groups of elementary students, so it's not our user interface.
We have still thousands of licenses in our system, paid for years ago, and never claimed because the teachers never came on board.

Everyone is citing "professional development" as the problem (in any other industry, you would call this training, but it has been pointed out to me that teachers take affront with that term).

"We need professional development and more mentoring" is the common chorus.

Honestly, I don't think teachers need any more "professional development" or "training." 
How many hours/weeks/months of professional development should it take to teach the teachers?
The majority of teachers I met so far are capable, smart professionals, passionate about education. They could figure this out in 5 minutes and implement new technology like they do their online banking, facebook social lives and other areas of technology.

What teachers need is an open, honest discussion, respect, and participation in designing 21st century education. They don't need "training" and "mentoring". They need to take ownership of this movement, because they will benefit the most.

If chronic problems don't go away, it's nearly always because too much attention is given to the symptoms, not the underlying causes.

Teachers need assurance that the changes that happen so rapidly (and commonly top-down) are designed to improve their job, not eliminate it. 
Currently, public school teachers are disrespected and underpaid, left insecure and vulnerable, criticized by society for evils they did not create. Understandable that under these conditions their tolerance for change is low. They have no reason to hope that new technology will be anything but another painful yank on their chains. 
The school of the future has to ensure -- and teachers need to know and be able to trust -- that when all is said and done, they will still be the center piece of education, and society has to make a clear decision and commitment to our teachers.

Personalized education has the power to transform the teaching profession and teachers will be 1,000 times happier and more effective because of it.

Professional development should not focus on the use of products and procedures. 
There are many educational products on the market and in any area there are stunning examples of wonderful, user-friendly implementations. Every elementary student could explain these programs to the teacher, if training was really the problem. The problem is that teacher find the very essence of why they chose this career in the first place eroding and threatened. "Professional development" time and resources should be spent to envision the future of personalized learning and to involve teachers in the transition from the traditional classroom to being a mentor of a student on a personalized learning path. 

Personalized learning and the promises technology hold are a dream come true for the teaching profession. Once teachers understand how wonderful teaching in such an environment is, and that they're safe to venture into this new territory, we will have teachers spearheading the movement. 

Teachers who are just doing "a job" might find the transition too troublesome. Resisting change is not tolerated in other areas of society; it should not be permitted in schools. If you're tired of it all (it's understandable) and can't find the energy to engage yourself, find another job or retire. Excuse me, but this is about our children and the future of our society.

Personalized education allows teachers to really spend time and get to know each student, accelerate their progress appropriately, nurture their talents, and provide learning platforms to bring students together in ways that are creative, relaxed, effective, and rewarding for both teachers and students. 
My daughter was fortunate to enjoy such an environment: it's very powerful, and it works.

I hope that more and more teachers and students will start to invest their time, power, and voice to facilitate this change and claim and define their role in this process.

Wednesday, May 18, 2011

More interesting research on memory

I have been sharing my beloved delanceyplace.com emails before, and here's the latest super brilliant excerpt and "thought bite" - another piece on memory and our misconceptions of it.

Posted via email from LearnThat's Blog

Thursday, May 5, 2011

Autism visible as different brain growth at 2 years old

Interesting article - http://news.discovery.com/human/autism-puts-brain-growth-in-overdrive-110505.html#mkcpgn=rssnws1

Not really surprising from a parenting perspective. Two years of age is the time when the child discovers a sense of self, and starts to challenge and explore its options in the social network surrounding them ("the terrible two").
Autistic kids have a different sense of self, and low ability to interact socially, so while the "normal" kids get busy figuring out how the people around them respond to a "no" presented in varying levels of intensity, autistic brains just punch out of this social learning process.

Consequently, their brain is growing faster in the cognitive area during this time.

Wondering if MRI can also detect where non-autistic kids grow during this time... where does social learning take place? Does that show up on these scans?

Thursday, April 28, 2011

Twice the charm!

Invited for the second time to attend the conference of the Software and Information Industry Association (SIIA) at the end of May in San Francisco with innovator credentials. Excited!

Posted via email from LearnThat's Blog

Wednesday, April 27, 2011

If life gives you melons...

... you might be dyslexic. 

[from a t-shirt I saw today]

Posted via email from LearnThat's Blog

Monday, April 25, 2011

You could fry an omelette...

...not on our brains (human dignity prevents this), but on the CPU of our developers' computers, as they work on the foundation for our new vocabulary module.

Our brains are running red hot as well, and I don't think I've slept without dreaming of words and numbers for weeks.

The shape this project takes is amazing, and there's that great "rocket blast-off" tingling in the tip of my nose; something great is about to happen.

Over the next few blog entries, I'll share with you as I find a bit of time what we're up to. Feedback is very welcome!

Normally, when I explain to my friends what we're up to, their eyes glaze over, because honestly, what our bright LTW engineers are cooking right now is very powerful stuff, and a fairly complex undertaking.

To start with something less abstract than "language," let me give you a brief "stellar" explanation of why I'm so excited about the new LearnThatWord module.

Once upon a time, people would look up at the sky and see a random sprinkling of stars. And air was just invisible nothingness. 
Over many thousand years, and through careful observation and analysis, humankind slowly determined that there was an order to the stars, a "cosmos," a system and harmony.

Certain stars could be seen moving in groups, others had a certain quality that distinguished them.

Later on, we started to understand that we are looking at different systems and spheres, five in total, troposphere being the one closest to us, stacked into each other like a Russian doll.



I love this picture, and although I don't know the context it was created for, I see a learner and seeker who managed to break through the core sphere, and who is about to move on to the next. It's one of the most amazing illustrations of the process of "learning" in my mind.

However, once we go above the spheres, we're actually looking at an infinite collection of large units called solar systems. Most of us learned that unless you like to flirt with madness, it is quite enough to concern yourself with our local, hometown universe, since the size and complexity of this one alone will make you nauseated if you try to completely comprehend it.

Over time, humankind learned that what we call "the universe," is simply a word we use to represent something that nobody is actually able to visualize or comprehend. We soothe ourselves by using a term that makes our limitation less obvious, by using a singular term for the infinite vastness. Language is similar in that it gives the impression we're looking at one "thing," where in reality there's only infinite, morphing and evolving grandness.

So, this is how the old astronomers would sketch their astrologic knowledge. Keep this in mind as I make a leap from the stars to the English language, because you will better understand what the new quiz will bring if you visualize it with this structure.
Ok... how this relates to our new module:

Words are not created equal. It's fairly old knowledge that we use some words a lot, and others much less frequently, hence it is more important to know the very common words than the more exotic and obscure ones.

Already in the early part of the last century, people sat down and -- at the time, manually -- looked through large amounts of texts, counting words one by one.

These old frequency lists are still quite relevant today, because they only included a few hundred of the top words. There is not much evolution in high frequency words. They're words like "the" (the number 1), "be" (including it's relatives: am, is, are, was, been, etc.), "I," "you," etc.

This is an excerpt from Wikipedia:
So, owning the core words brings an instant advantaged, a quantum leap towards unlocking a language. Unfortunately, it seems as though progress is made rather slowly after the first 1,000 words.

However, to be fluent in a language, you need above  95% of word proficiency. If you are presented with a text of 100 words, not knowing 5 in them is still a high number, and you will need a lot of energy and concentration to make it through a text or conversation at this level. It's kind of like riding a bicycle with a flat tire. You can do it, but it's bumpy and a pain and you won't find it very fun.
Here's another word estimate:
1_1
2
To reach mastery, you actually need about 15,000-20,000 words, and by words most researchers mean the "word family". So dance, dances, dancing, danced would count as one word. If words were counted more strictly, without combining them into a "root word" or "word family" or "lemma," the number of words you'd need to know would be much, much larger.

There are countless ways to learn the 1,000 core words, because that's what many, many publishers focus on. It's a waste of energy, because these "core words" are words you'll learn nearly automatically anyway, and quite effortlessly. You'll encounter them everywhere, so your brain can easily build automaticity around them.

Going beyond these core words, effective support quickly dissipates and it becomes exponentially more difficult to learn.

To provide tutoring along the full frequency strand is possible only for LTW, being the only program designed around a comprehensive vocabulary data set of now 180,000 words (and continuously growing).

The meaning of 80/20 to language
What various language programs suggest is that if you learn the top 1,000 or 2,000 words you're close to mastery. Doesn't that sound great? Learn the 1,000 words that make up 80% of texts and your almost done!

Once you look closer, though, you'll find that these 1,000 core words are words that you will naturally pick up rather quickly; they are really very basic. However, to master living language, you need to be able to fill in the more advanced words in synergy with these core words to actually get something out of them. Meaning is most commonly communicated through the more advanced vocabulary, the more specific words.

Here are some randomly picked lines. Blanked out are the words with frequency rank larger than 1,000:

The world is very xxxxxxx.
Do you like your xxxxxx?
What do you think about xxxxxx?
I can't believe it's xxxxxx!

What all of these sentences have in common is that they use core words for 80% of the text volume. Despite this big text volume that's covered by the high frequency words, not knowing 20% makes communication useless!

Try it for yourself:
Take an average, casual text and blank out all the slightly more specific or advanced words. You'll see the 80/20 proportion (or something very similar). You'll also see that the text has become very hard to understand. If the text is slightly more specific, your primary core vocabulary, while essential, takes you nowhere at all.

It's the 80/20 thing all over again. If you've got the 1,000 core words down, you cover 80% of the text, but only 20% of the meaning. On easy-to-read texts, 20% of words, roughly, will be made up of non-core or advanced words. Unfortunately for the learner, often these 20% carry the bulk of the meaning in a text.

Good news is that researchers (including our own team at LTW) have been setting the big data monsters on the trail of the English language all over the world, investigating its structure from all different angles, and a "language cosmos" is starting to reveal itself.

The data monster has been digesting incredible amounts of words and has produced a lot of very valuable data sets, so that we now not only know the top 20,000 word families, but far beyond.

An exciting time to be in linguistics! Or language tutoring... ;-)

Vocabulary spheres

Using this data and a few important aspects I'll explain in future entries, it is possible to divide the language cosmos into spheres (remember the image above?). It allows us to give a scientifically and statistically sound approach to learning English. Once you reach general proficiency, you may choose to expand further into more specialized vocabulary areas (it's like launching into a new solar system).

Our new vocabulary assessment tool will allow users to tell us what their unique focus is:
Maybe you want to
-   focus on spoken language only,
-   prepare for medical school,
-   ... or business communications,
-   ... or explore humanities or social sciences,
-   ... or be on equal verbal turf with lawyers?

Tell our program what you're looking to accomplish and we will prep you accordingly. We have an incredible general frequency list. But, in addition to that, we have twelve (12) more specific frequency strings, each for a different learning focus and each extensive and comprehensive.

So with this frequency data, it is possible to break up the language learning progress into a cosmos of different spheres, and determine incredible accuracy how much space you already cover, in terms of vocabulary. Knowing what you know allows you to optimize which words you might want to learn next, so they're not too easy or too advanced.

We're excited to build an easy and effective vocabulary assessment tool right after launching our new vocabulary module. It will be online, interactive and allow users to determine their location in the English Word-iverse in a few minutes.

If you share our passion for learning and would love to wear sponsor laurels, please get in touch.

Frequency data is one of the core pillars of this project, but only one of them. I will post some more of the logic of the new algorithm as we go along, so please consider subscribing to this blog or joining us on Facebook... 

Monday, April 11, 2011

LearnThatWord finalist for two CODiE awards

LearnThatWord was nominated today as a finalist for two CODiE awards:
  • Best K-12 Instructional Solution
  • Best Reading/English Instructional Solution

    The CODiE awards are given annually by the Software and Information Industry Association (SIIA) based on selections made by a jury of judges from the industry and voting among industry peers. We're delighted!

  • Posted via email from LearnThat's Blog